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Location-based marketing

Location-based marketing For many consumers, a smartphone and the internet are an integral and prominent part of their customer experience. In line with the trends of 'personalization' and 'omnichannel' are the location-based services (LBS), where you gain insight into the location of your visitor and you can communicate more specifically with your target group. LBS is a service that is widely used in applications. An example is that your smartphone shows which restaurants or companies are nearby. The location information comes from a GPS receiver or the mobile network. Depending on the number of visitors, the ' popular times and visitation duration ' of your company also appear with your company data on Google. If you have a Google My Business page, Google can display the popular visiting times of your organization based on anonymous user data. It also informs how long most visitors spend here. This then appears on the right in the Google result with the rest...
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SEO: semantic search and longtail keywords

SEO: semantic search and longtail keywords The so-called "algorithm" at Google is constantly changing. Online marketing is, therefore, a constantly changing world. In 2017 there are again some SEO rules that you can apply to optimize your website. Not long ago, Google mainly looked at search terms. For example, if your most important keyword was "photo," and you used it 10 times in a paragraph, there was a chance that Google would score higher. In 2017, web pages will be indexed and assessed for the context around that keyword (semantic search). The search engine, therefore, becomes 'smarter'. When writing a text for the web, it is important that you always keep your visitors in mind. You write for them and therefore it must be relevant and valuable. Also, synonyms and related words around that keyword are important. An example of the word 'photo': image, photography, portrait, studio, snapshot, etc. It is of course also important for SEO that you ...
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These are the digital trends

These are the digital trends Mobile-friendly: responsive determines your ranking factor  People are increasingly looking for information via their smartphone, that is a fact! According to many studies (Google it yourself!), It appears that the number of visitors to a website via smartphone is greater than via cover. A responsive website is a site that is compatible with smartphones and tablets and therefore adapts to those different screen sizes. Believe us freely: mobile traffic will continue to grow. But not only that is why a mobile-friendly website is a must ... t was already indicated in the spring of that Google will score better on your website if it is mobile-friendly. That is already the case, but it will go even further from mid-January 2017. If Google sees that your website is not mobile-friendly, you will be positioned even less favorably in the search results. A non-mobile-friendly website is seen as less pleasant user experience for visitors. And we all know: a si...
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Tips & tricks for a multi channel approach

Tips & tricks for a multi-channel approach Multi channeling: this is how you do it By using a multi-channel approach, you actually create a greater reach. It is important not to just 'publish' the same thing on multiple channels. Every channel needs its own approach. Here are some tips & tricks to make your multi-channel approach successful. Keep your eye on the customer Regardless of the channel you use, the profile of your target group (s) remains the same overall. Of course, keep in mind that not every prospect or customer is in the same phase of the customer journey (awareness, consideration, purchase, service, retention). You must match both your message and channel to the knowledge and profile of the recipient. Be consistent Keep your message clear. It is not because you use different channels that the approach of your message must be different. Your objective and corporate identity therefore always remain the same. Your style and the content of your mes...
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Local SEO: better targeted website traffic

Local SEO: better-targeted website traffic A clarifying example Suppose you have a supermarket in Bruges. There is someone (person X) who works in Bruges but lives in Kortrijk. For example, the supermarket closes at 6 pm and person X works until 5:30 pm. He/she wants to do some quick shopping after work. Person X looks for a 'supermarket' at work with his smartphone. Then, as the owner of the supermarket, you naturally want your business in Bruges to appear first in the results. You also offer a customized solution for person X, because this way he can do the necessary shopping soon after work before the stores close. Who is local SEO for? Local Search Engine Optimization ( SEO ) is for every company that wants to reach prospects or customers locally. If you have a physical address and you want people to visit you online, then you should take local SEO into account. It can range from doctors and dentists to supermarkets, restaurants, and cafes, web agencies, ... Start ...
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